2019 Reading List

2019 Book list

Once again, I am publishing my reading list from the past year. It’s been a good year and I’ve learned a lot. As a family, we’ve been working through the Harry Potter series, so that has eaten up a lot of reading time. Even with that slight distraction, I’ve read …

My 2018 Book List

In nearing the end of 2018, it is time to list all the books I’ve consumed this year. It’s been another great year for books! I’ve learned so much. I’ve also been able to indulge in a few guilty pleasures along the way, including fiction action thrillers such as Back …

“Rise and Grind”

A few years ago, I wanted to begin working out on a more regular basis. I knew it would be healthy to fit a workout or two into my schedule each week. What I did not realize was that I would completely restructure my life for the better. It used …

Elements of an Effective Content Program – Series

All the pieces needed to manage a content program can be overwhelming. Every component from strategy to tactics have so many details. Individually they deserve deep dive analysis and study. I love to dig into the details, but first I always feel the need to see the big picture. I want to understand the process. This is my intention with the graphic in this post. When you boil down the key elements of a content program that need to work together, it should look something like this.

click here for larger version of the graphic

I absolutely understand that this is not all encompassing. My intention is to not go too deep. There may be people you work with that need to understand the basics and also have a general understanding of how the process flows. I know I do. That is why I decided to put this together. I hope you find that it is a valuable resource.

With that said, I’d love to hear opinions of areas that are missing. Many details below this surface area are not represented. However, I’d love to hear opinions of processes & capabilities that should be shown at this level.

You will find a series of posts that dig into each subject a bit deeper. Lets get started!

Hope you enjoy.


Elements of an Effective Content Program – Series:

Measurement and Adjustment

The flood of data from the posting of your content can be daunting. It is critical that a measurement and adjustment strategy is in place. I like to look at things on a monthly basis and build a 12 month review dashboard. We use predefined labels aligned to personas, themes, …

Content Factory – Make Great Content!

I like the idea of thinking about content development as a factory. There are specific skill sets that are necessary to develop great content. Far too often, we expect a single person to be the policy maker, vendor relationship manager, content developer, and analyst. You need to treat content development as …

Defining strategies for each persona group

After building personas and establishing your CRM processes, it is time to document a content development framework.* This whole process is done for the benefit of your content development team. The value of the persona based content development framework is to focus on the soft elements that differ between customer …