Settling In at Generac

So, it’s been almost 2 months working at Generac in the Milwaukee area of Wisconsin. The professional transition has been pretty smooth. I’ve had to learn new business models and supporting processes, which has been great! On the personal side, we will be happy to officially relocate to the area. There is so much to do in this area, so my family and I are looking forward to a fun summer.

To transition to a company like Generac, I am lucky to have spent 20 years at a company like Caterpillar. Since Caterpillar is so large and diverse, I had already experienced what it takes to learn about unique business models and marketing strategies. It feels like a luxury to learn about Generac and their 4-5 business lines and be able to focus on those areas. Contrast that to Caterpillar where I would learn about a new business, then immediately need to keep bouncing around to 30 other groups.

More than anything, I am excited. Generac has grown quickly and is in the adolescent stage of maturing from a small single focused generator company to globally diverse energy management power-house.

Digital Marketing plays an important role in the future of Generac. I am thrilled to have the opportunity to help steer the company to an ideal future state. The teams are already executing so many impressive marketing strategies. We have the opportunity to lock-in common processes, build for scale / global reach and create interesting solutions.

The next 6 months will be a fun ride!