It still catches me by surprise. When a team has been working diligently for multiple weeks and gets caught up in the ‘shiny’ nature of a new technology but looses sight of the connection to value creation.
Unfortunately, this happens time and time again.
It is critical to ensure your team remains focused on demonstrating business value.
Years ago, a former leader shared the basic concept of… “If we put $1 into a project, you must be able to demonstrate how $2 is generated as revenue”. This is the mantra I follow when evaluating any proposed work.
If the value is not clear, stop. Reset. Reevaluate the strategy and direction to ensure the investment has line-of-sight to tangible return.
This may be difficult to drive with a team that has momentum, but it is the right thing to do for your company.