Welcome!

Welcome to my corner of the web. This is where I go to talk about marketing. I think Marketers need to show their impact on revenue. It is my anchor point. With this in mind, I write about Content Strategy, Personalization / CRM, Distribution and Attribution. Join in!

Life Style

As a father of 3, much of my life is dedicated to my wife and children. We have an extremely active schedule, always running to activities or birthday parties. In my free time, I enjoy reading and taking in podcasts / audiobooks. Around the house, I am typically fixing something …

Marketing

I find the process of developing a marketing strategy and execution plan invigorating. I’ve been fortunate enough to lead teams in managing content development, promotion and delivery. I have managed marketing channels such as social media, advertising, strategic SEO, email marketing, marketing automation and traditional print. Marketing is constantly evolving and incredibly rewarding. …

About Me

For +15 years, I’ve been helping position Caterpillar Inc. to the Public, Customers and Cat Dealers. I love to soak in information and consider myself a constant learner. My family keeps me grounded as they are the joy of my life. I listen to audiobooks and podcasts. When there is …