My 2018 Book List

In nearing the end of 2018, it is time to list all the books I’ve consumed this year. It’s been another great year for books! I’ve learned so much. I’ve also been able to indulge in a few guilty pleasures along the way, including fiction action thrillers such as Back …

Elements of an Effective Content Program – Series

All the pieces needed to manage a content program can be overwhelming. Every component from strategy to tactics have so many details. Individually they deserve deep dive analysis and study. I love to dig into the details, but first I always feel the need to see the big picture. I want to understand the process. This is my intention with the graphic in this post. When you boil down the key elements of a content program that need to work together, it should look something like this.

click here for larger version of the graphic

I absolutely understand that this is not all encompassing. My intention is to not go too deep. There may be people you work with that need to understand the basics and also have a general understanding of how the process flows. I know I do. That is why I decided to put this together. I hope you find that it is a valuable resource.

With that said, I’d love to hear opinions of areas that are missing. Many details below this surface area are not represented. However, I’d love to hear opinions of processes & capabilities that should be shown at this level.

You will find a series of posts that dig into each subject a bit deeper. Lets get started!

Hope you enjoy.


Elements of an Effective Content Program – Series:

CRM Structure

To make personas produce value, your CRM system needs represent the persona groupings. Your CRM system brings life to your personas. The CRM system is bedrock for an effective personalization strategy. Group customer contacts in your CRM system as indicated in your various personas. Group the contacts, and maintain a …